If you found someone's pet (or any valuable) and plan to make a PSA looking for it's owner, leave some details about the animal/object out of the PSA so you can quiz any potential owners who contact you.
For example, let's say you found an envelope with some cash in it. Let people know that you've found an envelope with cash in it, but do not disclose the amount, or any identifiers on the envelope itself, until someone can tell them to you unprompted. That person is most likely the owner.
(A case could be made that the person who identified the item without looking at it could have had prior knowledge about it's appearance and/or contents, but from your perspective, that is an outside-context problem, i.e., there's no way for you to know that someone else also knew about the contents)
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